The internet has totally contributed to the market functioning and also the social media has
contributed a lot to it . Crypto Marketing can be understood as the process of what a customer
actually values that it has to be embedded into token protocol which will effect the customer
utility. There can be many relevant skills that can help a crypto marketer to establish a good
marketing.
First is to understand what actually a customer value? It cannot be declared as an easy task.
Second is embedding into crypto token as there is gradual fluctuation in the increase or
decrease in the token. It also incentivizes the people to be constantly online for checking of
the updates. Thus, it delivers great customer satisfaction. Then leading to more price
appreciation it increases interest of customers This brings in more supply by seeing the
opportunity and creating lower price and more reliability. The rules for the token system is
generated by the help of governance. Now the third is getting the network effect take the
hold. The only hinderance is how the path of getting new users is frictionless. There are many
obstacles pending for the crypto marketers like downloading software , obtaining tokens and
tech troublesome. Then comes organically incentivizing the word mouth. Peer-to-peer
marketing is just word-of-mouth by another name. Organic virality comes especially in
connecting people’s passion in economic rewards and this kind of scenario is called as the
word of mouth.
The disciples of crypto marketers not only include connecting the passions with economic
value but they also require to be more technical, accurate and also more steeped in behaviour
economics. All the above stated things cannot be done without any training as it is the duty of
the marketer to understand the customer into a feasible language and then in technical
language to the developer. At the end it would also require emotional intelligence for
knowing what people actually values. All these skills will apparently enhance the crypto
marketing working.
